1. WATCH: Russell Simmons Recounts Meeting Rick Rubin.

    This fall Rizzoli publishes the monster coffee table book Def Jam Recordings: The First 25 Years of the Last Great Record Label , edited by longtime friend of ego trip Bill Adler (a/k/a Ill Badler) – OG Def Jam/Rush director of publicity and Run-DMC biographer. Here’s the first of a series of web shorts about the history of the iconic label, in which Russell Simmons recounts meeting partner Rick Rubin at Danceteria through Jazzy Jay . Classic New York ish.

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