1. VIDEO: Big Boi “The Crown Life” mini-movie.

    Pretty cool little slice-o-life/evil stealth marketing video brought to you by that alcohol brand that comes in a purple sachel. Not only does this mini-film take us backstage during the 2011 Grammy Awards, we also become privy to Big Boi’s preferences of Jamaican take-out (stewed chicken) and thrill to Daddy Fat Sax roaming an unnamed ATL supermarket aisle in search of turkey dogs. Nicely shot. Well edited. Hip-Hop and alcohol shilling have come a long way since the days of King Tee and St. Ides. Enjoy…responsibly.

Follow The Leaders.