If we say “‘ Gooks of Hazzard’ T-shirt ” – your first reaction might be, “Those darn Abercrombie & Fitch folks up to their old tricks again! ” However, the race-y shirt in question is in fact a product being hawked (no Tony) by a major skateboard company. Baker Skateboards’ “Gooks of Hazzard” shirt features an illustration of two Asian men – one BS-sponsored pro skater Don ‘The Nuge’ Nguyen – in a car called the “General Li” (a play off Dukes of Hazzard ‘s “General Lee”), and the “L”-challenged tag line, “Good Orr Boys.” Nguyen apparently cosigned the idea, but the Asian American Justice Center does not. Says an AAJC rep: “Baker Skateboards, and the outlets that sell this shirt, should be aware that use of the term ‘gook’ on their apparel is offensive and quite simply amounts to racism for sale.” Skateboarding — still hazzardous, especially if you’re Asian.
[via Gothamist ; h/t Jeff Yang]