It's a safe bet that you don't ever want to be on the bad side of Fat Joe , especially not back in the early '90s when he still rocked the title of "da Gangsta" in his name. So you can only imagine the very bad things that are about to happen to the dude who tries to double cross Don Cartagena at a drug deal gone horribly wrong in a way too real commercial produced by Doghouse Films to promote Joe's first album. Tony Montana would be proud.
"There ain't no pretendin'!"
(Props to deecortex. H/T to @eskay & @seanfalyon)