Sacha Jenkins
The Astoria-Queens-bred co-founder of ego trip magazine is a Leo with Haitian roots who lists collecting Bad Brains memorabilia, petting zoo visits and leisurely hikes in the Woodstock, NY countryside amongst his hobbies. Jenkins spent the 2001-2002 academic year attending the mental massage parlor known as the National Arts Journalism Progam at Columbia University's Graduate School For Journalism. He is also the former music editor of Vibe magazine, and is currently a writer at large for Spin and editorial director for up-and-coming urban lifestyle rag, Mass Appeal.

Elliott Wilson
Folks may be familiar with the bi-racial Wilson via his alter ego, "Yellow Nigga," the flamboyant big cheese at hip hop publishing powerhouse, XXL. But long before he was passed the EIC reins of that streets-approved mag, the pride of Queens, NY's Woodside-Projects was known as a co-founder of ego trip magazine. (Wilson is also the former embattled music editor of The Source magazine, which may explain why he's since made it his life's mission to destroy his old editorial home by any means necessary. Boo-ya!)

Chairman Jefferson Mao
Though Jefferson Mao is not a co-founder of ego trip magazine, he's been down with the shit since day one-not bad for a second generation Chinese-American from the nasty (and pasty) suburbs of Boston, MA. Mao's also written for Vibe, The Source, Rolling Stone, Spin, Blender, and XXL, where his monthly column, Chairman's Choice, bigs-up underground hip hop records that don't suck. (That's a lot harder than you jerks might think.)

Gabriel Alvarez
Whittier, CA's Mexican-on-a-mission joined the et collective in Nueva York after spending several years running the show (and getting treated like "the help") at Rap Pages when it was actually a really good, really creative magazine. Really! These days Alvarez continues to chronicle the indictments, trials and tribulations of rap dudes as XXL's senior writer supreme. In his spare time, he enjoys listening to Brasilian booty bass records while posting on Internet porn discussion sites under pseudonyms like "Norman Leer."

Brent Rollins
Los Angeleno BR is a half-Black, half-Vietnamese wonder boy. His designs and art direction kick ass-just check out ego trip's Book Of Rap Lists, ego trip's Big Book Of Racism!, or take a walk over to the rap section at your local Coconuts and check for the hottest album artwork. Or you could simply ask BR Design Explosion clients like highly covetable skate-gods Supreme or a little upstart company known as called Nike. Rollins can also write pretty damn well too-something he got a chance to do a lot more of after taking a cue from his fellow Rap Pages alum, Gabriel Alvarez, and moving to NYC and getting down with the et dream team. Word to Paisley Park, he's one sexy muthafucka.