1. PREVIEW:
    Enjoy the Experience -
    An Essential History of "Homemade Records."

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    It's an every day occurrence that some most might call a nuisance: random strangers hitting you on The Twitter or El Facebook with a link to their music. For independent artists, providing access to one's music is a relatively straightforward task. Of course, it wasn't always like this. A colossally impressive new book, Enjoy The Experience (dropping on Record Store Day 2013 - April 20th) , documents over 1,000 "homemade records" created by obscure American musicians with no major record label deals , who between 1958 to 1992, privately pressed up custom, limited-edition vinyl at various record plants across the country in the hopes of making it big.

    The tome is brought to you by renowned record aficionado Eothen "Egon" Alapatt of Now Again Records , and Johan Kugelberg , the seasoned author/editor Punk: An Aesthetic and the essential original school photo and flyer book, Born In the Bronx , and covers the do-it-yourself music game that began with the custom-pressed record plants of the late '50s and that dramatically changed in the early '90s with the rise of the CD.

    From the press release: The subjects of Enjoy The Experience range from Lesbian Folk singers to Psychedelic Disco bands; Awkward Teen Pop combos to Pizza Parlor Organists; Religious Cult Leaders to Swank Sinatra Imitators. But this is not a novelty freak show: also profiled and discussed are some of the most highly regarded rock, soul, jazz, funk and singer/songwriter albums from the latter half of the twentieth century. From the awkward-yet-talented to the genius-yet-bizarre, one thing unites all musicians presented here: they sincerely hoped to become stars, they committed themselves to record, and they left themselves vulnerable to an industry not understanding of nuance, not appreciative of character.

    Also included in Enjoy The Experience is a wealth of information from rare record dealers and collectors who provide extensive commentary, biographies and record reviews. It also comes with dozens of songs featured in the book available on a download card. For anyone with an interest in outsider music culture, this is essential stuff.


    CLICK THE THUMBNAILS ABOVE TO SEE THE ALBUM ART


    [Pre-order a version of the book that includes slipcase, fold-out poster, and clear vinyl Century Records 7" on how to make your own record HERE. Ships Late April 2013.]




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