Remember when artists and record labels invested not just money but ideas in music videos? Obviously, these De La Soul Plug 1 and Plug 2 guys do. The animated world of their First Serve side project is a veritable feast for the eyes , as is evidenced by "Must B The Music" - a likeable, catchy enough single from the fellas that can't help but frankly be upstaged by all the beautifully bold visuals in its impressive accompanying music video. Actually, maybe it's actually a video accompanied by a song. Either way, there's a lot going on here - from splashing cereal boxes to vertigo inducing corridors to masked henchmen on the wheels of steel and oversized ballpoints. Take a minute (or four) to absorb it all.